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Profile

Creative production expert with 25 years of experience in strategy and storytelling, directing video shoots, and managing multimillion-dollar trade show exhibits to ensure compelling brand narratives.

 

Skills: Adobe Creative Suite, VMix, TriCaster, Figma, Google Suite, video production, motion graphics, graphic design, event production, branding, social media, leadership, scripting, project management, marketing, communication, collaboration

​Work Experience

04/2022 – present 

Broadcast Production Manager, Nielsen Media
  • Manage the production of live broadcasts, corporate events, and video content to effectively communicate key messages to a global audience and enhance employee engagement

  • Execute live broadcasts by ensuring seamless technical operations, utilizing teleprompters, cameras,  broadcast switchers, and lighting

  • Direct and deliver compelling video content including scripting, shot listing, filming, and
    post-production editing

  • Create engaging motion graphics and animations for both internal and external communications, adhering to branding guidelines

  • Collaborate closely with high-level executives, providing coaching and guidance for on-camera presence

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03/2017 – 02/2020

Art Director, Gator Cases
  • Led the creative team in developing go-to-market assets for B2B and B2C customers across six+ Gator brands, including videos, one-sheets, catalogs, print ads, social media content, and brand websites

  • Designed and oversaw trade show exhibits from warehouse logistics to on-site branding, with budgets ranging from $5K to $500K

  • Managed all the Ad budgets in multiple markets with various vendors and publications

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12/2015 – 03/2017

Senior Creative Lead, Vology
  • Managed the end-to-end production of all media types, including print, signage, digital assets, emails, websites, motion graphics, photography, promotional videos, trade shows, and events

  • Scaled creative output by outsourcing projects, developing flexible assets, and building an in-house video studio for quick-turn content creation

  • Curated sales training tools and in-person live learning sessions on a monthly cadence to ensure top performance

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08/2013 – 03/2015 

Director of Video Operations, KelbyOne
  • Lead creative teams with expertise in video production, live broadcasting, multimedia content creation, and brand development

  • Multimedia content creation: Produced videos, motion graphics, animations, visual assets, infographics, promotional materials, photography, and digital assets for marketing campaigns, social media, and branded content

  • Directed, produced, and managed high-quality digital content for top-tier clients like Adobe, Canon, and B&H Photo, while leading cross-functional teams and maintaining strict budgets and deadlines

  • Developed extensive video training course curriculum for a large subscriber-based audience 

  • Studio & set development: designed and built 10 professional podcast studio sets, including lighting grids, control rooms, and set construction, optimizing production quality on a budget

  • Live & on-location production: Photoshop User TV, The Grid, and B&H product reviews

  • Traveled nationwide to film photography classes with top professionals while managing a crew, talent, permits, and logistics

Education

Commercial Art | Associate of Science

Florida Metropolitan University

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