Art Director /Gator Cases Inc. March 2017- February 2020

I led the creative team members in producing go-to-market assets such as photography, videos, one-sheets, catalogs, print ads, and digital content for B2B and B2C customers for all six+ Gator brands. By using process mapping, asset templatizing, and streamlining workflows using Wrike’s project management system, have increased marketing assets by 65% in the last year. My trade show responsibilities ranged from the warehouse to the show floor with budgets of five thousand to over three hundred thousand to produce and create. Gators’ latest show this January received many industry accolades, rewards and provided profitable business relationships which set a successful tone for 2020.

 

MANAGEMENT

• Hiring and on-boarding creative talent, salary negotiation, performance reviews, and assist in talent development goals

• Implemented and maintain all go-to-market projects for all brands, marketing
  requests, and business reporting and forecasting

• Defined Wrike project management system to aid in project assignments, status
  reporting and task management

• Asset management of marketing materials; regular maintenance of file storage and structure, collateral reporting, and allocation of assets

 

TRADE SHOWS

• Event responsibility encompassing budget management, outsourcing; main point of contact for all vendors, design, booth staging, product placement, signage, decor and assembly, on-site setup, production and logistics

 

CREATIVE

• Brand Management of all assets for Gator Cases, Frameworks, Levy’s Leathers, Levy’s Outdoor, JBL Professional, Slappa, TREX, and Gravity Picks

• Production of all media types including print, signage, digital assets, emails,
  websites, motion graphics, photography, videography

• Preproduction and post-production of photography and videography shoots;
  hired contractors to produce spots, and acted as director of photography

• Created sales presentations and proposals for sales teams

 

 

Senior Creative Lead/Vology September 2015 - Mar 2017

Being the only on-staff creative, I was responsible for producing all media types including print, signage, digital assets, emails, websites, motion graphics, photography, promotional videos, trade shows, and events. To maintain business needs, I outsourced projects, produced flexible assets and built an in-house video studio to do quick-turn projects. Using Hubspot’s inbound marketing methodologies, provided sales with multiple qualifying sales leads and the Vology brand as a premier partner in the software technology industry.

 

TRADE SHOWS

• Trade show/event responsibility encompassing budget management, outsourcing contractors; acted as the main point of contact for all vendors, design, the staging of booths, product placement, signage, decor and assembly, on-site setup, production and logistics.

​

 

Director of Video Operations/KelbyOne 2013-2015

Managed crews of videographers, editors, directors, animators and content providers for various video training products, live broadcasts, live events, and video services to clients such as Adobe, Canon and B&H Photo. I built out ten studio podcast sets from the ground up including lighting grids, control rooms, set design, and construction with a very small budget. After building all sets, set-up and directed all shows like Photoshop User TV, The Grid, and B&H Photo Video product reviews.

• Wrote job descriptions, interviewed and hired creative talent, salary negotiation, conducted performance reviews and career paths

• Established project priorities, objectives, budgets, assigned and monitored tasks

• Provided creative direction for all departments in the areas of motion graphics, photography, and videography

• Developed comprehensive video training courses for a subscriber-based audience 

• Defined and tracked budgets, procured talent, location contracts and permits, purchased wardrobes, furnishings and props, provided model hair and makeup styling

• Trade show director for Keynote address, contractor management of lighting technicians, sound teams, camera operator, directors, and managed live streaming assets 

• Conducted teams of videographers recording classes and daily events

 

TRADE SHOWS

• Acted as show director for Keynote address, contractor management of lighting technicians, sound teams, camera operator, directors, and managed live streaming assets

• Conducted teams of videographers recording classes and daily events

 

 

Executive Producer/KelbyOne 2009-2013

Produced, directed and managed all online training classes for KelbyOne while adhering to strict budgets and tight deadlines, in an effort to create a captivating learning experience for a large internet member subscriber-based audience. I enjoyed traveling to various locations all over the US to shoot photography classes with some of the best well-known professional photographers. Managing both team and talent for multiple days, while working with permitting offices to have the clearance needed, was always a challenge but the classes we produced are still widely enjoyed and paid for by hundreds of KelbyOne subscribers.

 

 

Senior Creative Manager/KelbyOne 2005-2009

I lead, directed and produced all creative media products within the video department inclusive of graphic design, motion design, 3D animation, set design, construction, and staging. To grow the KelbyOne subscriber base, all effort was focused on creating a solid brand identity and wildly diverse class offerings. By creating KelbyOne brand graphics packages, materials, and marketing products the company became premier in the industry and expanded the company three times its size in three years.

 

 

Motion Graphics Designer/Daktronics  2003 – 2005

As a Motion Graphics Designer, I created dynamic motion graphics packages for professional sports teams and sponsoring companies displayed in stadiums and venues throughout the United States and Canada. Creating sales proposals and attending pitch meetings was always enjoyable and rewarding. Hearing client feedback and developing our business relationships helped to make our client base vast, happy and fresh. Many clients required in-game support services requiring me to travel and train their in-house staff.